Neil Klar ’64

A graduate of Franklin & Marshall College, Neil Klar ’64 enjoyed a long and successful career providing media technology and research services to the advertising industry. He appreciated the structure that LA offered him at a time when he most needed it.

I attended Lawrence Academy from 1960 through 1964, years that changed the trajectory of my life.

A friend of my dad’s was sending his son to Lawrence Academy as a day student, so LA was one of the first schools my father heard about … and ultimately became our choice for my high school education.

My time at Lawrence gave me skills to help lead three companies, and that I then used when I bought and became CEO of SQAD in 1990. SQAD was a small company that became an industry standard in media cost analysis in the ad world. My team and I built SQAD for nearly 30 years, at which time we sold it, and I remain on its board.

Eileen and I are now retired, but I continue to give back and volunteer in many ways. My life has been filled with volunteer board positions at the Alzheimer’s Association in New York, as well as at synagogues in my community. Giving back has played a strong role in my life and that of my family.

Lawrence was there for me when I needed some redirection. I am very grateful to my father and to LA for having given me the opportunity, and it is in Dad’s honor and with thanks that I have given continuous support to LA for over 50 years. I am proud to be included in the Amos and William Lawrence Society.